Baer Fit is a team of family owned and operated health and nutrition consultants with strong ties to Springboro and its surrounding communities. Their dated brand no longer matched their mission and prevented them from appropriately presenting themselves at a multitude of local events. In addition there was a need to present a truer message internally that left clients feeling continually energized and engaged.
Their existing logo, although dated, was iconic, so the artwork was recreated with brighter color and an updated shape along with stronger fonts keeping a majority of the original intact. With a more streamlined and simplified image the brand became more versatile and easily incorporated into multiple platforms furthering their reach. A multitude of community events where than planned out to put branded collateral into the hands of the community. Content was then developed to begin engaging in interactive communication with clients online. By creating fun interesting conversations about health online, the appropriate energy surrounding the brand began to develop and was easily built and continued.
As a Marketing Specialist, I design solutions to problems using a skillset that is constantly evolving. I can conceive, develop and implement digital and tangible collateral that elicits a targeted response while maintaining a cohesive brand. I have expertly built and implemented dynamic branding firsthand that utilizes all creative outlets to strategize a plan for growth. With a wide range of healthcare clients in my portfolio, I have an understanding of the specific challenges to meet quality and cost demands while remaining competitive. I am experienced in developing solutions that target prospective patients, build and retain referring relationships, and evaluate patient data within the constraints of HIPAA compliance.
