Within the role of Marketing Specialist, I have built experience communicating and managing groups of people while maintaining a budget. I’ve had the great oportunity to build large scale marketing campaigns in an incredibly competitive and somewhat ristrictive healthcare industry while developing maintainable return on investment. With my background in graphic design I’ve been able to justify bold artistic decisions and built the strategies to track its success. I've had the unique experience to develop a marketing plan and build it’s inferstructure with little oversight. As a Marketing Specialist I have the useful skills to run and opporate a revenue building department from construction to exicution.
Marketing Specialist
Orthopedic AssociatesManaged and built yearly marketing budget. Managed large corporate sponsorships and affiliating events. Managed and purchased yearly promotional items. Orchestrated a competitive billboard campaign throughout the Miami Valley. Organized and structured companywide collateral. Implemented, directed, and managed ongoing digital marketing campaigns that lead to immediate increased revenue. Collected and analyzed monthly HIPAA compliant patient surveys. Worked with department managers on collected data. Built and optimized Google listings, leading to over 8000 monthly calls from organic Google searches. Made sponsorship decisions based on budget and geographical importance across 10 locations from Sidney to Hamilton Ohio.
Creative Director
ClearLogic Corporation
Developed a unifying branding system to solidify a merger and build growth. Built and implemented a marketing plan for client reach. Managed ongoing collateral and overall image. Introduced, implement and trained product recognition techniques. Designed ProPoint Managed Technology brand.
Creative Development
Edison Lightworks
Initiate, develop, and manage simple to complex marketing plans based on client specifications for multiple entities. SEO and social media management; branding management and collateral; website development, management and maintenance.
Marketing Advisor/Designer
Baer Fitness & Nutrition
Refresh, update and develop existing brand. Digitally implement, manage and distribute marketing materials.
The Modern College of Design
(Formally, The School of Advertising Art)
Advertising Art and Applied Business
Sinclair Community College
Website Development
As a Marketing Specialist, I design solutions to problems using a skillset that is constantly evolving. I can conceive, develop and implement digital and tangible collateral that elicits a targeted response while maintaining a cohesive brand. I have expertly built and implemented dynamic branding firsthand that utilizes all creative outlets to strategize a plan for growth. With a wide range of healthcare clients in my portfolio, I have an understanding of the specific challenges to meet quality and cost demands while remaining competitive. I am experienced in developing solutions that target prospective patients, build and retain referring relationships, and evaluate patient data within the constraints of HIPAA compliance.
