After a successful merger, Dayton Gastro became the areas leader in patient care for issues of the digestive system. Getting a jump on the potential confusion for the combined patient pool, a new brand was required. It was important to convey professionalism, trust and care to their patients, as well as creating a brand that was timeless and versatile for future growth.
After multiple meetings with the internal marketing staff to establish the wants and needs of the new practice, a series of conceptual artwork was created. Working closely with the internal staff helped shape a message with multiple meanings. The imagery suggested a merger as well as the shape of a person. This emulated the intent of the message showing their combined expertise coming together to offer a higher level of care for its patients. The produced artwork was symbolic, simple and easily adaptable for future use.
As a Marketing Specialist, I design solutions to problems using a skillset that is constantly evolving. I can conceive, develop and implement digital and tangible collateral that elicits a targeted response while maintaining a cohesive brand. I have expertly built and implemented dynamic branding firsthand that utilizes all creative outlets to strategize a plan for growth. With a wide range of healthcare clients in my portfolio, I have an understanding of the specific challenges to meet quality and cost demands while remaining competitive. I am experienced in developing solutions that target prospective patients, build and retain referring relationships, and evaluate patient data within the constraints of HIPAA compliance.
