The Farmers State Bank has a rich history that dates back 100 years. Their aging brand was in need of a refresh to help them remain relevant and competitive with the larger banks in the area. It was important to keep their legacy as an asset to the rural community as we modernized their image.
Keeping their history in mind, imagery that symbolized their link to rural Ohio was put into place. Taking the original color of their preexisting brand, bolder more vibrant variations of color were added. This new classic brand with a modern twist helped define their message and stand strong against the evolving industry.
As a Marketing Specialist, I design solutions to problems using a skillset that is constantly evolving. I can conceive, develop and implement digital and tangible collateral that elicits a targeted response while maintaining a cohesive brand. I have expertly built and implemented dynamic branding firsthand that utilizes all creative outlets to strategize a plan for growth. With a wide range of healthcare clients in my portfolio, I have an understanding of the specific challenges to meet quality and cost demands while remaining competitive. I am experienced in developing solutions that target prospective patients, build and retain referring relationships, and evaluate patient data within the constraints of HIPAA compliance.
