OPT Edge Education Management is a first of its kind team of school finance and resource professionals helping school systems obtain their goals on a fluctuating budget. As a small emerging company, the challenge was having the foresight to build a brand that spoke for their vision and purpose as well as fit their personality. Their developing brand needed to be able to stand the test of time and grow with them.
Having met the owners and discussed in detail the unique aspects of the services they provide, multiple imagery concepts were developed to communicate the dramatic asset they provide to school systems. The evolved visual began telling a story of straight to the point innovation and movement that "cut" through the boundaries most school systems feel bound to. With the brand taking shape, focus was brought to color theory. Using grayscale and primary colors told a similar story of dull becoming vibrant and powerful. The end result being a brand that speaks to the integrity of the company and what it strives to accomplish.
As a Marketing Specialist, I design solutions to problems using a skillset that is constantly evolving. I can conceive, develop and implement digital and tangible collateral that elicits a targeted response while maintaining a cohesive brand. I have expertly built and implemented dynamic branding firsthand that utilizes all creative outlets to strategize a plan for growth. With a wide range of healthcare clients in my portfolio, I have an understanding of the specific challenges to meet quality and cost demands while remaining competitive. I am experienced in developing solutions that target prospective patients, build and retain referring relationships, and evaluate patient data within the constraints of HIPAA compliance.
