Southwest Ohio ENT Specialists are leaders in the area for conditions affecting the ear nose and throat. After completing the task of updating their name and brand, their aging website became an issue by conflicting with the new brand and image. They also faced the task of managing and organizing their online presence and keeping tabs on outdated information that may cause frustration for patients.
Using the new brand guidelines, a design that elicits expertise and professionalism was developed. The many divisions of the organization were categorized and laid out for easy patient navigation. Professional photography was utilized to portray physicians at their locations helping to establish the feeling of personal care regardless of practice size. Standard SEO practices where implemented to monitor their many locations and make time sensitive updates to keep patients alerted to changes. Ongoing maintenance and content updates are scheduled to assure the website is the one stop source for patient information.
As a Marketing Specialist, I design solutions to problems using a skillset that is constantly evolving. I can conceive, develop and implement digital and tangible collateral that elicits a targeted response while maintaining a cohesive brand. I have expertly built and implemented dynamic branding firsthand that utilizes all creative outlets to strategize a plan for growth. With a wide range of healthcare clients in my portfolio, I have an understanding of the specific challenges to meet quality and cost demands while remaining competitive. I am experienced in developing solutions that target prospective patients, build and retain referring relationships, and evaluate patient data within the constraints of HIPAA compliance.
