Miami Valley Women’s Center (MVWC) is an advocate to families in the surrounding Dayton community, helping women and men support and care for their growing families. They have an established brand with two websites; One for their clients and the other for their donors. Both sites require a consistent brand, while delivering a separate message. Their donor site struggled with speed performance, functionality, and overall message, causing frustration in their current donors and loss of potential donors.
MVWC’s donor site was designed to elicit feelings of happiness and peace to show the benefits of each donation. The content was organized for easy navigation, highlighting the organizations contribution to the community and how and where to donate with ease. The sites performance increased dramatically with a rebuilt lightweight structure. Attributes for SEO where built in and training of their internal marketing team was set in place for future growth. Continued monitoring and regular content updates took place until their internal team was confident in taking over. Leaving their donations site running efficiently and in line with their mission.
As a Marketing Specialist, I design solutions to problems using a skillset that is constantly evolving. I can conceive, develop and implement digital and tangible collateral that elicits a targeted response while maintaining a cohesive brand. I have expertly built and implemented dynamic branding firsthand that utilizes all creative outlets to strategize a plan for growth. With a wide range of healthcare clients in my portfolio, I have an understanding of the specific challenges to meet quality and cost demands while remaining competitive. I am experienced in developing solutions that target prospective patients, build and retain referring relationships, and evaluate patient data within the constraints of HIPAA compliance.
