ProPoint Managed Technology is Dayton's technology expert, making all aspects of technology simplified for their clients. After a stressful merger of two competing technology companies, it became a necessity to develop a new cohesive brand to unify the combining cultures and help ease the confusion between two existing sets of clients while appropriately presenting themselves to new prospective clients.
Tackling this unique situation meant first assessing the singular mission of the combined companies and developing an all-encompassing brand, and then slowly phasing out the previous imagery. Building the brand meant establishing a long term marketing plan based on the goals and vision of the companies leaders. With an Outline in place, information was gathered and content was developed. Content was then organized into collateral and a web presence to begin spreading the new combined message to new and existing clients. With a marketing plan and guidelines set in place the new brand is set for continual growth.
As a Marketing Specialist, I design solutions to problems using a skillset that is constantly evolving. I can conceive, develop and implement digital and tangible collateral that elicits a targeted response while maintaining a cohesive brand. I have expertly built and implemented dynamic branding firsthand that utilizes all creative outlets to strategize a plan for growth. With a wide range of healthcare clients in my portfolio, I have an understanding of the specific challenges to meet quality and cost demands while remaining competitive. I am experienced in developing solutions that target prospective patients, build and retain referring relationships, and evaluate patient data within the constraints of HIPAA compliance.
